Korelasi Antara Motivasi, Kegiatan, dan Minat Berkunjung Kembali pada Kawasan Agrowisata di Indonesia

Authors

  • Ni Made Diah Ayu Kendran Program Studi Magister Arsitektur, SAPPK, ITB
  • Hanson Endra Kusuma Kelompok Keahlian Perancangan Arsitektur, SAPPK, ITB
  • Annisa Safira Riska Kelompok Keahlian Perancangan Arsitektur, SAPPK, ITB

DOI:

https://doi.org/10.21776/ub.ruas.2023.021.01.9

Keywords:

motivation, activities, agro-tourism visitors, feel comfortable

Abstract

Best tourism facilities will be able to compete and be long last time if the planning consider sense of visitor loyalty. A sense of loyalty if related in agro-tourism planning can be interpreted as an intention to revisit and feel comfortable after visitor had a tour. Regarding such a case, this study aimed to find out the correlational relationship between motivation and activity to the intention revisit and feel comfortable in the visited agro-tourism areas. This research used a mixed-method approach (qualitative – quantitative) with data was collected online in an open – ended and close – ended questionnaire. The collected data then analyzed by qualitatively used content analysis and quantitatively used principal component analysis, factor analysis, and multivariate correlation analysis. The results showed that intention to revisit and feel comfortable were influenced by tow factor, there are relaxation as push factor and natural attraction as pull factor

Author Biographies

Ni Made Diah Ayu Kendran, Program Studi Magister Arsitektur, SAPPK, ITB

Hanson Endra Kusuma, Kelompok Keahlian Perancangan Arsitektur, SAPPK, ITB

Annisa Safira Riska, Kelompok Keahlian Perancangan Arsitektur, SAPPK, ITB

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Published

2023-07-22

How to Cite

Kendran, N. M. D. A., Kusuma, H. E., & Riska, A. S. (2023). Korelasi Antara Motivasi, Kegiatan, dan Minat Berkunjung Kembali pada Kawasan Agrowisata di Indonesia. RUAS, 21(1), 81–90. https://doi.org/10.21776/ub.ruas.2023.021.01.9

Issue

Vol. 21 No. 1 (2023)

Section

Articles

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Copyright (c) 2023 Hanson Endra Kusuma, Annisa Safira Riska

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